By IV Design

In the 60s, life became an experiment, as new technology allowed us to draw experiences from everywhere, and we were willing to try almost anything. We landed on the moon without leaving our living room sofas. Art and music were colliding in the streets, redefining the very nature of popular culture. Leo Fender went from building radios in his garage to helping Dick Dale and The Ventures create a sound that would define an entire culture. It was wild.

Technology has once again changed the way we gather information and interact with one another – from Google to Facebook and Twitter. Once again, a designer working from his garage has the opportunity to change the world. So the question becomes, how wild will we get?

HALFTONE

Pop art exploded onto the scene in the 60s. Halftone imitates a reproduction technique that uses dots in various sizes and spacings.


GRILL CLOTH

This pattern mirrors vintage amplifiers’ cloth. You can almost imagine Jimi Hendrix with his foot on the amp, striking his famous chords.


MODERN BLAZE

Reminiscent of geometric designs from 60s fashion, this circular pattern plays off the signature Op Art style made famous by Bridget Riley.


REVERB

Leo Fender helped Dick Dale and The Ventures create music that defined an entire culture. The vertical stripe recalls listening to those songs.


STEREO STRIPE

Vintage guitars have their own story, and so does Stereo Stripe. It uses multi-textured stripes to play off the psychedelic 60s songs.