In the 60s, life became an experiment, as new technology allowed us to draw experiences from everywhere, and we were willing to try almost anything. We landed on the moon without leaving our living room sofas. Art and music were colliding in the streets, redefining the very nature of popular culture. Leo Fender went from building radios in his garage to helping Dick Dale and The Ventures create a sound that would define an entire culture. It was wild.
Technology has once again changed the way we gather information and interact with one another – from Google to Facebook and Twitter. Once again, a designer working from his garage has the opportunity to change the world. So the question becomes, how wild will we get?